Saturday, July 3, 2010

Milestone - SBI launches Green Channel Counter facility.

CHENNAI: “We want to be a good bank, not just a big bank,” said O.P. Bhatt, Chairman, State Bank of India, launching the bank's Green Channel Counter facility at 51 branches across the country at a function here on Thursday. Inaugurated as part of the bank's 204th Foundation day celebrations, the facility is aimed at providing paperless banking to customers for deposit, withdrawal and remittance transactions.

Mr. Bhatt said the agenda of the bank was to provide an engaging banking experience to its customers and also enrich its services in terms of technology and improved products. The Green Channel Counter enables the customers to deposit and withdraw money from their account without them having to fill up pay slips or cheques. By swiping their ATM cards on the Point of Sale Machines placed at the green channel counters, they can conduct transactions up to Rs. 40,000.

Mr. Bhatt said “This is the first time in India that a service like this is being launched. If the customer feedback is positive, we will extend it to other branches across the country.”

“This will reduce a lot of process time, as duplication of writing and feeding data at both ends will be avoided. It will also remove the hassles of remembering account numbers and accounting,” said Mr. J. Chandrasekaran, Chief General Manager, SBI (Local Head Office), Chennai.

“The idea is also to offer an ease of transactions to senior citizens, especially pension account holders who still prefer branch banking,” he added. In Chennai, the green channel counters are available at the Anna Nagar (Round Tana), Teynampet, Chromepet and Velachery Bypass Road branches, he added.

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